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Hi there, I'm Jay, the founder of InLings, a company that's dedicated to giving business owners around the world a real and practical look into the Chinese market. Let me tell you how this all started, and why it's much more than just a business to me.Oh, and by the way, you can follow me on X@inlingscom to stay updated and connect with me. I’d love to hear from you and exchange ideas!😕Where It All Began
It all began with a sense of frustration. Over the years, I watched many friends and business contacts from different parts of the world express a keen interest in China. The market is huge, the opportunities are endless, and yet most attempts to enter were met with failure or confusion. The information they had was either too vague, too outdated, or so technical that it was impossible to act on. I could see the gap, and it bothered me. I knew I had to fix it, but who was I to take on such a massive challenge? I wasn't a big-name consultant or a globe-trotting CEO—just someone who had lived and breathed both sides of this cultural divide. But maybe that was enough.🚧The Roadblocks
Businesses worldwide wanted to grow in China, but they didn’t have the tools to understand the market in a practical, usable way. They lacked reliable insights, and in an era where every decision counts, having outdated or unclear information is worse than having none at all. This wasn’t just about numbers—it was about trust, and building the right narrative that business owners could resonate with. I needed to find a way to help them, without overwhelming them. The question was—how?😟Fighting Self-Doubt
I wasn’t immune to doubt. Who would trust me with such a complex task? Sure, I had experience in both China and international markets, but I was just an individual trying to navigate a seemingly impossible maze. I felt fearful, insecure, and at times, even unworthy of attempting this. But the stories of failed market entries, the desperate attempts to understand Chinese regulations, and the cultural misunderstandings kept coming. And each story added more fuel to a fire I couldn’t ignore.💡The Lightbulb Moment
It was a late-night conversation with a close friend who was ready to walk away from China after yet another failed attempt. That night, I decided it was time to take action. There was no perfect moment; the answer was simple: start small, and stay useful. I created the first InLings report—something honest, practical, free from jargon, and full of insights you could act on. I sent it to that friend, and a day later, I got a message back: “This helped.” Two words that changed everything.👥Building the Dream Team
InLings wasn’t built alone. I reached out to those who knew what I didn’t—Chinese market experts, people who understood the policies, the changing landscapes, and the dynamics. These were the guides who made this vision come alive. Not because of some flashy pitch, but because they too believed in making the Chinese market more accessible to outsiders. We turned raw data into something practical. We made reports that weren’t just informational—they were guides. They showed paths, risks, and opportunities in a way that made sense.🤝Trust the Process
I had learned from long-term projects in the past that committing to something extensive isn’t about having extraordinary willpower. It’s about finding the scale effect and the certainty effect. The InLings reports are like a lighthouse, guiding entrepreneurs through the fog of the unknown. The commitment isn’t just for a month or a year—it’s a pledge to be here consistently. This is what creates trust. People trust what is reliable. By offering new insights every single week, we’re not just providing reports; we’re building a bridge—slowly, stone by stone, until that bridge is a thing people can walk across without fear.The certainty effect in a long-term cultural project like InLings is what makes it unique. We know exactly what we will be doing on a given day, a year, or even ten years from now. The reports will keep coming, each one building on the last, providing clarity where there used to be confusion. It's not just about ambition—it's about predictability, something many businesses crave in uncertain times.🚀Blazing a Trail
Today, InLings helps small and medium-sized businesses around the world take their first confident steps into China. Each report is sent straight to the inbox of a business owner looking for answers, breaking down market trends, competitive landscapes, and key policies—all in a way that makes sense. We start each one with a short, to-the-point summary, ensuring that even the busiest reader knows exactly what to expect and why it matters. And as they gain confidence, these entrepreneurs are taking that leap, not into the unknown, but onto solid, well-prepared ground.This isn’t about being flashy. It’s about being useful. It’s about giving small businesses the chance to dream bigger, with the knowledge that someone has their back. And maybe that’s why this project—something I never thought I could start—feels less like a job and more like a journey, one that we are taking together, one report at a time.🔜What’s Next for InLings
The journey of InLings is only just beginning. As we continue to provide market insights to help businesses understand China, we are expanding our ambitions to new levels. Our second phase will focus on connecting distributors with reliable Chinese products. We want to become the trusted matchmaker that helps companies find the best products China has to offer, allowing them to extend their product lines and differentiate themselves in a competitive market. We envision a network where businesses can seamlessly access a catalog of verified Chinese products, bridging the gap in supply chains and opening up exciting new opportunities for growth.Our third phase will be more transformative. We aim to help small and medium-sized enterprises set up operations in China and expand their presence. From registering companies to finding partners, setting up offices, and navigating local regulations, we want to be present every step of the way. This isn’t just about consulting—it’s about rolling up our sleeves and working alongside these businesses to help them succeed in a market that is full of opportunities but also full of challenges. We want to make the daunting process of expanding into China a straightforward and achievable goal.These phases are designed to build upon one another, making InLings not just a service provider, but a partner in growth. From providing the right insights to delivering reliable products, to eventually laying down roots in China, InLings aims to be the go-to guide for businesses navigating this vast market. The future is bright, and we are excited to help our clients realize their full potential—not alone, but with a trusted partner by their side.🤝Ready to Grow Together?
Whether you’re an ambitious startup, a growing unicorn, a creative design agency, or an e-commerce innovator, InLings is here to help you explore opportunities in China. From high-tech pioneers to artisanal food makers, we believe there’s a path for everyone, and we’re committed to walking that path together. Let’s take the guesswork out of expanding to China. With InLings by your side, China becomes not just accessible, but an exciting and realistic destination for growth. So, let's get started together.